Engaging with your customer is easy in the sense that there are tons of ways to do it. It’s very difficult because to be effective, customer engagement has to be done on a frequent basis. For example celebrating different days of the year can be a fun way to get people interested in what your are saying. But it will take time to be authentic. For example. To celebrate chocolate cupcake day, you will have to cook chocolate cupcakes! This is even more difficult if you are a website that is about health and fitness! So you will have to do additional research trying to find a good “healthy” chocolate cupcake recipe.